No, we're not assigning A's or B's to your photos. Color grading is the process of replacing the flat colors of RAW images during post production. This is a standard practice in Hollywood film production, and it's standard practice at Innocent Sky Entertainment. It does not mean that we "over-produce" or alter the true-to-life integrity of your photos in any way. We do not use Photoshop, but rather industry standard color correction software - the same that's used to grade your favorite films.
What it does mean is that we shoot all images in a LOG format. It looks a little grey and washed out when taken directly from the camera, but it creates a much higher quality image overall. We then go back and recolor the entire image so that your product can be delivered in the best-looking, highest-quality 4K resolution possible. Sure, it's more work, but we feel it's absolutely worth it!
